Runner Up: The Modern Milkman
Plenty of ecommerce organisations – the eBay auction house being one – have found success by putting a spin on a traditional, pre-internet concept. The Modern Milkman is no different, taking an old-school idea and giving it a 21st century makeover to facilitate effortless online ordering for a range of everyday groceries.
Flexibility is a big pull-factor. Unlike other repeat-subscription services, which bind users into rigid contracts, Modern Milkman’s tech platform connects independent suppliers with customers so they can amend orders up to 8pm the night before. Plus, all groceries are delivered in entirely compostable and recyclable packaging.
They started small, but the founders are now far from a local milk round, having rapidly expanded to multiple UK regions and even abroad, saving an estimated 50 million plastic bottles from landfill so far.
It’s certainly a refreshing business model for Evans, who assesses the company’s vision to reduce single-use cartons as “really resonating with consumers. I’m impressed with the founders’ business model evolution from milk round to innovating the grocery supply chain while keeping customer experience at the core of the business.”
Runner Up: Intelistyle
Computers are already replacing human workers at an incredible rate in industries like retail, manufacturing, and even medicine. Now, our AI friends have another career path to choose from: personal stylist.
Intelistyle’s clever tool uses artificial intelligence to analyse the latest catwalk photography and social media. By understanding the latest fashion trends, plus the customer’s style, preferences and unique needs, it produces instant and free recommendations from their wardrobe and retail partners to complete a user’s dream look.
Having won an Innovate UK grant to further develop the AI technology, Intelistyle has already partnered with major fashion brands – including H&M, D&G, Tommy Hilfiger, and Yoox Net-a-Porter – to bring better product discovery experiences to their users.
Evans takes her hat off to Intelistyle’s innovative product, expressing particular excitement for the benefits it could bring to online clothes retailers this year. “In today’s economy,” she says, “consumers are more conscious of how they spend money. The Intelistyle-powered recommendations will help consumers purchase the right products for them.”
Runner Up: RevLifter
Are you a fifty-year-old man receiving promotions for maternity wear? Or a Londoner being given in-store discounts for a shop in Glasgow? Never fear; RevLifter is here to defend web users from the too-common issue of irrelevant online advertising.
With its intelligent software, the startup uses behavioural data to stop the spam and instead, tailor marketing to an individual’s unique shopping habits. Using this method, RevLifter can issue hyper-personalised offers at every touch point, meaning clients get more revenue, customers, and conversion rates in one.
RevLifter is providing gold-dust information for growth in ecommerce conversions. And, helpfully, every campaign is displayed via a centralised hub where RevLifter partners (like boohoo, ASOS, AT&T, Clark’s and John Lewis) can visualise the many bottom-line benefits of the service.
“Consumers expect relevancy throughout every touchpoint with their favourite brands,” points out Evans. “Revlifter’s customer results demonstrate the ability of hyper-personalisation and deep customer understanding to drive growth for brands in ecommerce.”
Runner Up: Anansi
Here’s a fact you might not be aware of: on average, only 10% of all goods-in-transit are insured. While the ecommerce sector has boomed in recent years, insurance providers haven’t kept up, leaving sellers with fragile defences to protect them against lost, damaged, or delayed parcels.
Anansi’s goods-in-transit insurance platform has arrived to bandage up the issue, armed with a full roll of parcel tape and a digital, streamlined customer claims experience. Claims are automatically triggered based on predefined time thresholds, so customers don’t have to worry about fiddly paperwork or endless phone calls chasing for a refund.
Founders Megan Bingham-Walker and Ana Martins De Carvalho both say the positive feedback received from prospective merchants shows a real need for thorough, simplified insurance claims.
Our ecommerce expert, Evans agrees. She praises the motivation behind Anansi for “solving a complex and costly problem for independent businesses. The impressive team clearly has deep commerce experience and is building a mission-driven and inclusive company.”