Insights on the Clickstream Analytics Global Market to 2030 - eCommerce & Retail Firms Leverage Clickstream Analytics to Generate Valuable Insights - ResearchAndMarkets.com

DUBLIN–(BUSINESS WIRE)–The “Clickstream Analytics – Global Strategic Business Report” report has been added to ResearchAndMarkets.com’s offering.

The global market for Clickstream Analytics estimated at US$1.3 Billion in the year 2022, is projected to reach a revised size of US$4.2 Billion by 2030, growing at a CAGR of 15.7% over the analysis period 2022-2030.

Click Path & Website Optimization, one of the segments analyzed in the report, is projected to record a 16.2% CAGR and reach US$1.7 Billion by the end of the analysis period.

Taking into account the ongoing post pandemic recovery, growth in the Customer Analysis segment is readjusted to a revised 14.8% CAGR for the next 8-year period.

The U.S. Market is Estimated at $382.9 Million, While China is Forecast to Grow at 14.6% CAGR

The Clickstream Analytics market in the U.S. is estimated at US$382.9 Million in the year 2022. China, the world’s second largest economy, is forecast to reach a projected market size of US$700.9 Million by the year 2030 trailing a CAGR of 14.6% over the analysis period 2022 to 2030.

Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 14.4% and 13.4% respectively over the 2022-2030 period. Within Europe, Germany is forecast to grow at approximately 11.1% CAGR.

Select Competitors (Total 22 Featured) –

Adobe Systems, Inc.
At Internet
Connexity, Inc.
Google Cloud Platform
HPE (Hewlett Packard Enterprise India Pvt. Ltd.)
IBM Corporation
Jumpshot, Inc.
Microsoft Corporation
Oracle Corporation
SAP SE
Splunk, Inc.
Talend SA
Verto Analytics Inc.
Vlocity Inc.
Webtrends Inc.

What`s New for 2023?

Special coverage on Russia-Ukraine war; global inflation; easing of zero-Covid policy in China and its `bumpy` reopening; supply chain disruptions, global trade tensions; and risk of recession.
Global competitiveness and key competitor percentage market shares
Market presence across multiple geographies – Strong/Active/Niche/Trivial
Online interactive peer-to-peer collaborative bespoke updates
Access to digital archives and Research Platform
Complimentary updates for one year

Key Topics Covered:

I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

Influencer Market Insights
World Market Trajectories
Clickstream Analytics: An Introductory Prelude
Sophisticated Capabilities Prompt Widespread Adoption
Escalating Use Case Across Web-Empowered Industries
Internet Dynamics Strongly Support the Deployment of Clickstream Analytics
Clickstream Analytics – Global Key Competitors Percentage Market Share in 2022 (E)
Competitive Market Presence – Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
Impact of Covid-19 and a Looming Global Recession

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

Clickstream Analytics for Effective Tracking of Customer’s Online Journey
Empowering Brands to Turn Browsers into Buyers
Real-time Upselling & Cross Selling Made Easier with Clickstream Analytics
Customer Interests Effectively Understood with Clickstream Analysis
Clickstream-Based Campaign Optimization Upgrades Advertising Industry
eCommerce & Retail Firms Leverage Clickstream Analytics to Generate Valuable Insights
Competitive Forces Generate Ample Room for Analytics in Media & Entertainment Industry
Clickstream Analytics: A Shot in the Arm for Travel Agencies
Hotel Guest Data Mining Made Highly Convenient with Analytics
Businesses Rely On Clickstream Data to Optimize Social Outreach
PRODUCT OVERVIEW
Clickstream Analytics
Types of Clickstream Analytics