Customers slam The Range for ‘sexist’ bottle opener

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Customers slam The Range for ‘sexist’ bottle opener shaped like a scantily- clad woman with a bottom that’s ‘ready to crack you a cold one’

Furious customers have slammed The Range for stocking a ‘degrading’ and ‘sexist’ bottle opener.

The design, which is advertised under the ‘funny gifts’ section of The Range’s website, includes a woman wearing a bikini top that barely covers her breasts and a short skirt – with the bottom cut out so a bottle can be inserted in her rear. 

Faye Scott, from Fulham, London, first noticed the ‘ridiculous’ household item when her mum brought it to her attention and says she had to check it was a recent product because it was so ‘outdated’.

The 29-year-old claims she was instantly shocked to discover it was in fact live on their website, reduced to £1.99, and the packaging included taglines like ‘ready to crack you a cold one’.

Faye Scott, from Fulham, London, slammed The Range for selling a ‘sexist’ bottle opener featuring a model in a bikini 

Faye, who works in TV and film, has now called on The Range to discontinue the item and admits it has made her question if she’ll shop there again.

This isn’t the first time The Range has come under fire for selling ‘sexist’ items. In July 2022, they reportedly vowed to discontinue a bikini body countdown calendar – though this remains live on their website six months later.

Faye said: ‘It’s literally objectifying women. It’s a bit strange to see that sort of thing.

‘I had to check this was a recent product because it felt like something you’d see in the nineties.

The controversial object works by pressing the bottle's top to the bottom of the figurine, which has caused uproar

The controversial object works by pressing the bottle’s top to the bottom of the figurine, which has caused uproar 

Faye said the bottle opener was 'gross' and has called on The Range to discontinue the bottle opener

Faye said the bottle opener was ‘gross’ and has called on The Range to discontinue the bottle opener 

‘I looked online and I saw that The Range in particular has had some things removed before. There was a bikini body countdown calendar too. They seemed like quite outdated sexist things.

‘I don’t expect to go into a shop and see things like that, where you have to shove the bottle into her bottom.

‘I think the taglines are very outdated perceptions of what women are to people, especially men.

One disgruntled customer called the opener 'sexist and degrading' after finding it in their local shop

One disgruntled customer called the opener ‘sexist and degrading’ after finding it in their local shop 

The Becky bottle opener is still currently on sale on The Range's website, where it is on sale for £1.99

The Becky bottle opener is still currently on sale on The Range’s website, where it is on sale for £1.99

One person said the contraption is an example of 'every day sexism' and encourages men to treat women as objects

One person said the contraption is an example of ‘every day sexism’ and encourages men to treat women as objects 

‘My mum was buying something from The Range and we like them usually because they have homeware. We do a lot of crafts and they sell those sort of things.

‘It makes me think twice if they think that’s an appropriate thing to stock.. It gives you an idea of their sensibilities.’

Faye claims the novelty item is an example of ‘subtle sexism’ that men will use for ‘a bit of a laugh’ – but that is ‘insidious’.

Faye said: ‘She’s meant to be a little temptress and it’s quite unsettling to see that they are seemingly popular. They stock items like that that must sell, because they stock them.

‘I’m assumed it’s aimed at teenage boys. It’s not a good message to be promoting.

‘It’s subtle. It’s not the worst thing I’ve ever seen said about women or directed towards their bodies but it’s the insidious sort of sexism that seeps into the back of your mind.

‘The product itself shouldn’t be restocked and generally, I think people should think twice about the messages that their products and the words written on them really send.

‘We’ve all seen worse, more blatant forms of sexism day-to-day but it’s the subtle sexism. Your mate’s got it in his drawer and he pulls it out as a bit of a laugh.

‘It’s perpetuating those everyday moments that are a little bit degrading, every now and again.’

Femail has contacted The Range for comment.  

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